Why are we offering this? The industry is saturated with real estate agents and big box brokers all offering similar service and fees. We want to differentiate ourselves by reducing our fees while maintaining a high level of service. The bottom line is, we want to grow our market share and client base.
How are we able to offer this? We have very low overhead, no brick and mortar locations, and no franchise affiliation fees or profit sharing.
As listing agents the value we bring is in our ability to provide expert guidance, and negotiating skills to the transaction of preparing, marketing, and selling your home. While some listing agents are better than others in bringing this value and experience, charging 3% or more of your home's sale price in our North Atlanta market is too much!
In the past, real estate technologies didn’t exist like they do today. It required far more time and effort to prepare, research, and properly market a home. Today, selling your home is much easier and less time consuming. Now everyone has access to valuable information through technology that only Realtor’s had in the past. Times and technology have changed, but the commision fees have not..
The average home in Roswell is currently valued at $650,000. At a 3% fee you would be charged $19,500. A typical listing agent can handle multiple homes at a time easily. With just two listings per month, an agent would generate $468,000 per year. This is crazy! We are not doctors… We are not lawyers.
Realtors have been educated on how to sell you on their experience, marketing, and abilities in order to justify their fee. They will argue that even with their fee, they can net you more than another experienced agent charging less. We have been in business for over 20 years, completed thousands of real estate transactions, and manage a residential portfolio valued over 30 million dollars.
Real estate commissions have always been negotiable but you shouldn’t have to negotiate. When you list your home with us at 1% we will always provide the white glove service you have come to expect. Don’t be fooled by our fee; we are not a discount broker. We charge a fair fee for quality full service and you sacrifice nothing. Why would you pay any more? Our 1% listing fee on the average $650,000 home in Roswell would cost $6,500. This is a $13,000 savings from a 3% rate.
We would put our value and experience up against any other agent and we won’t pass you off to assistants. It would be an honor to assist you with any of your real estate needs whether it be buying, selling or investment. We look forward to working with you.
The Ashman brothers
Our listing service always includes:
Further thoughts and questions;
- In Atlanta the real estate has increased by roughly 40% in the last 2 years. This is an increase in commission being paid by 40%. Why is the fee not changing?
- In 2021-2022 supply was extremely low, demand was extremely high due to historically low interest rates. During this time most homes would immediately go under contract in just days after listing with sometimes 10-20 offers, many selling well above asking price. Is this a sign of the market or the job provided by the listing agent or who the agency was? Why is the fee not changing? Has it become just a “standard acceptable fee”? Have Consumers just become accustomed to this? Is this a fair market value?
Frequently Asked Questions
Q: What if the buyer is not being represented by an agent?
A: If there is no buyers agent, we will not charge a buyer’s agent commission.
Q: Are you a discount broker? And what services are you not including that are typical for an agent to provide?
A: Don’t be fooled by our fee.. This is not a discount. We will provide the same white glove full service you have come to expect.
Q: How much experience do you have working with Buyers and Sellers?
A: With 20 years experience you will have expert guidance every step of the way.
Q: Do you only provide listing services? Can you help us find a home as well?
A: Talk with us about ALL of your options. If it's buying, selling, renting, a lease to purchase, or guaranteed offers, we are here to represent you and look out for your best interest.
Q: Are there any hidden fees?
A: No gotcha fees - All inclusive full service.
Q: Will we work directly with you? Or will you pass us off to an assistant?
A: Yes, you will work directly with us and we will provide a personal touch at every point from beginning to end!
***1% Listing fee minimum is $6,500.00***
***Capacity limits may apply in order to guarantee quality service***
***Buyer agent fee of 3 % not included***